{"id":38383,"date":"2019-06-06T08:19:24","date_gmt":"2019-06-06T05:19:24","guid":{"rendered":"https:\/\/agalerii.ee\/galerii-seifis-avatakse-darja-popolitova-naitus-itouch-store\/"},"modified":"2022-02-02T16:07:36","modified_gmt":"2022-02-02T13:07:36","slug":"galerii-seifis-avatakse-darja-popolitova-naitus-itouch-store","status":"publish","type":"post","link":"https:\/\/agalerii.ee\/en\/galerii-seifis-avatakse-darja-popolitova-naitus-itouch-store\/","title":{"rendered":"iTOUCH STORE"},"content":{"rendered":"<figure class='wp-block-gallery columns-8'><ul class='blocks-gallery-grid posts-carousel'><div class='gallery-item'><figure><img src='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore7-1.jpg' srcset='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore7-1.jpg 720w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore7-1-225x300.jpg 225w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore7-1-416x555.jpg 416w' sizes='(max-width: 720px) 100vw, 720px' alt='' \/><\/figure><\/div><div class='gallery-item'><figure><img src='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore8-1.jpg' srcset='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore8-1.jpg 720w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore8-1-225x300.jpg 225w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore8-1-416x554.jpg 416w' sizes='(max-width: 720px) 100vw, 720px' alt='' \/><\/figure><\/div><div class='gallery-item'><figure><img src='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore3-1.jpg' srcset='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore3-1.jpg 720w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore3-1-225x300.jpg 225w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore3-1-416x555.jpg 416w' sizes='(max-width: 720px) 100vw, 720px' alt='' \/><\/figure><\/div><div class='gallery-item'><figure><img src='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore5-1.jpg' srcset='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore5-1.jpg 720w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore5-1-225x300.jpg 225w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore5-1-416x555.jpg 416w' sizes='(max-width: 720px) 100vw, 720px' alt='' \/><\/figure><\/div><div class='gallery-item'><figure><img src='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore6-1.jpg' srcset='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore6-1.jpg 960w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore6-1-300x225.jpg 300w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore6-1-768x576.jpg 768w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore6-1-416x312.jpg 416w' sizes='(max-width: 960px) 100vw, 960px' alt='' \/><\/figure><\/div><div class='gallery-item'><figure><img src='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore4-1.jpg' srcset='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore4-1.jpg 720w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore4-1-225x300.jpg 225w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore4-1-416x555.jpg 416w' sizes='(max-width: 720px) 100vw, 720px' alt='' \/><\/figure><\/div><div class='gallery-item'><figure><img src='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore1-1.jpg' srcset='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore1-1.jpg 960w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore1-1-300x225.jpg 300w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore1-1-768x576.jpg 768w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore1-1-416x312.jpg 416w' sizes='(max-width: 960px) 100vw, 960px' alt='' \/><\/figure><\/div><div class='gallery-item'><figure><img src='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore2-1.jpg' srcset='https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore2-1.jpg 720w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore2-1-225x300.jpg 225w, https:\/\/agalerii.ee\/wp-content\/uploads\/2021\/11\/Popolitova_iTouchStore2-1-416x555.jpg 416w' sizes='(max-width: 720px) 100vw, 720px' alt='' \/><\/figure><\/div><\/ul><\/figure>\n\n\n<p class=\"wp-block-paragraph\">The exhibition examines touch as a part of digital culture: the tactility of digitally transmitted jewellery images, given the excessive focus on the phone and the screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The audience can also see the works in their representations \u2014 in the form of a video ad where the author attempts to find answers to the following questions: can the digital representation of the jewellery have tactile features?, how does the digital representation of jewellery affect real jewellery on a tactile level? and, how does the use of digital media change the relationship between jewellery and tactility? The jewellery and objects at the exhibition are meant to solve the potential problems of the digital age. The titles of the work speak for themselves: \u201cHot Not Only Online Phone Case\u201d, \u201cSilicon Nail for Touching Screen\u201d, \u201cDigital Detox Brush\u201d, etc. The exhibition is laid out as a shop and this is not accidental. Media critic Erkki Huhtamo brings a parallel between a museum and a shop, the tradition of which is related to \u201ctactiloclasms\u201d \u2014 tactile rules and prohibitions in public places. Similarly to the old days where you could have access to the product in a shop only with the help of a shop assistant, in the exhibition room touching the jewellery is not permitted due to security requirements. Namita Gupta Wiggers, the jewellery historian, spoke of the fact that jewellery perception in the museum is limited to the vision, while the potential destination of the jewellery is the body. Replacing the sense of touch with the vision continues in the Internet age. Darja Popolitova notes that she has been inspired by AliExpress e-shop ads. \u201cReviewing products \u2014 even without buying them \u2014 offers me certain pleasure,\u201d commented the artist. \u201cAs I read a book by the media theorist Laura U. Marks, I went deeper into the meaning of the term \u201ctactile visuality offered by Laura U. Marks. At one moment everything came together in my head: I treat the images of the products with a certain plasticity \u2014 my eyes do not see, but \u201ctouch\u201d these images. That is why I decided to explore the tactile properties of the images of jewellery with my exhibition.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Darja Popolitova<\/strong> was born in 1989 in Sillam\u00e4e and lives and works in Tallinn. She is currently doing a PhD at Estonian Academy of Arts. Darja designs jewellery using innovative technologies and mixed media. Recently, Darja Popolitova has participated in exhibitions at the Art and Design Museum in New York (2019), the Kunstnerforbundet gallery in Oslo (2018) and the fourth biennial of contemporary jewellery, METALLOphone in Vilnius (2018). Darja Popolitova is represented by the following galleries: Marzee in Nijmegen, Beyond in Antwerp, and Door in Mariaheide. Her work is included in the collection of the Estonian Museum of Applied Art and Design and also in private collections. The work of Darja Popolitova was awarded the scholarships of the Ministry of Culture and Adamson-Eric in 2018. She also received the scholarship of Young Jewellery in 2015. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video: Ando Naulainen <br>Sound Design: Andres N\u00f5lvak <br>Graphic Design: Johanna Ruukholm <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The exhibition is supported by the Cultural Endowment of Estonia.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The exhibition examines touch as a part of digital culture: the tactility of digitally transmitted jewellery images, given the excessive focus on the phone and the screen. The audience can also see the works in their representations \u2014 in the form of a video ad where the author attempts to find answers to the following [&hellip;]<\/p>\n","protected":false},"author":180,"featured_media":30497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1233,277],"class_list":["post-38383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naitused","tag-darja-popolitova-en-2","tag-seifi-naitus"],"acf":[],"_links":{"self":[{"href":"https:\/\/agalerii.ee\/en\/wp-json\/wp\/v2\/posts\/38383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agalerii.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agalerii.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agalerii.ee\/en\/wp-json\/wp\/v2\/users\/180"}],"replies":[{"embeddable":true,"href":"https:\/\/agalerii.ee\/en\/wp-json\/wp\/v2\/comments?post=38383"}],"version-history":[{"count":0,"href":"https:\/\/agalerii.ee\/en\/wp-json\/wp\/v2\/posts\/38383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agalerii.ee\/en\/wp-json\/wp\/v2\/media\/30497"}],"wp:attachment":[{"href":"https:\/\/agalerii.ee\/en\/wp-json\/wp\/v2\/media?parent=38383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agalerii.ee\/en\/wp-json\/wp\/v2\/categories?post=38383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agalerii.ee\/en\/wp-json\/wp\/v2\/tags?post=38383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}