Into Niilo (they/them) is an artist and jewelry designer based in Moscow, Russia.
After graduating from Moscow State University of Design and Technology (MSUDT) in 2013, as an accessory designer, they made their master degree in Footwear Design at London College of Fashion (LCF), University of Arts London (UAL).
Straight after the designer realized that they are no longer interested in footwear but have more interest towards small, wearable architectural and sculptural forms. That’s how they launched their own brand into|into (in 2015) of experimental accessories and later switched to fine jewelry primarily.
Starting from 2016 Into Niilo started to take part in various showrooms of Paris Fashion Week (twice a year). In 2018 they signed a contract with the NOB agency and starting from 2019, they took part in the NOB showroom during Paris, Milan and Tokyo Fashion Weeks.
Into Niilo’s brand into|into takes ideas and principles of the exact sciences and experiments from scientific cognition of different fields like physics, chemistry, natural philosophy, cosmology, astronomy, anatomy, philosophy, etc. and tries to transfer them into the art and design field. The refrain in the name into|into is borrowed from English [intu:] and Finnish [into:] languages and translates as «internal inspiration». And the brand is inspired by the outworld – nature and the cognitive process by man, poetics and the splendor of forms, the very essence of things and their contents.